The Happy Era - Functional Frozen Waffles!

The Happy Era - Functional Frozen Waffles!

I want you in your happiest era!! That’s why I created functional waffles 

I’m Dom, the founder of The Happy Era, and we’re a food brand on a mission to simplify tasty food.


Balanced, gut-healthy nutrition is at the foundation of happiness. I mean who isn’t preaching that good blood sugar balance makes for stable moods and energy levels, or that 95% of our serotonin is made in the gut?

This is especially true at the beginning of the day. If I set myself up with a solid high-protein breakfast, I feel so much more in control of my mood and cravings for the rest of the day.  

When was the last time you ate without feeling either bloated or snacky soon after?! 


Rewind a few years & I was sooo bloated. All. The. Time. It was at the height of my university years & it would keep me from going out. The easy intolerance to rule out was whey protein. But I was still eating a lot of high-fiber bars and snacks, and eventually learned that ingredients like inulin/chicory root fibre would sneakily bloat me too. I can tolerate them once in a while, but I def fixate on foods and want to be able to eat a snack every day if I want to. 

As an engineering student, I would do anything to optimize my energy levels and productivity. I quickly learned that being hungry wasn’t an option while studying, but I also didn’t have easy access to prepared food like I did while living in residence. 

And that’s how the original happy waffle was born. A balance of the nutritional trifecta: protein, fibre, and healthy fats. But without added dairy or weird fibre ingredients. I chose almond flour and eggs as the base to make them super high in protein, so they’re naturally made without gluten either. 

A Happy Era waffle keeps me full for hours without the bloat. I love it as a quick breakfast or snack. 

Nowadays, it feels so good to help others be in their happiest era. 

If you’ve tried one of our waffles, you’d know they’re cakey, lightly sweet, and crisp after toasting. More recently, some of you have put me on eating them frozen with a bit of peanut butter. Weirdly satisfying. 

I love connected with y’all. If you feel drawn to our products, send me a dm on instagram!! 

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