SmartSweets began after the founder's love affair with candy turned into an unhealthy relationship with food, and she experienced the negative effects excess sugar has on our health. She tried to eat less sugar, but that only led her to crave candy even more, sparking her quest to kick sugar, and keep candy. After spending months recipe testing in her kitchen with a gummy bear mould from Amazon, she innovated the first delicious candy - without all the sugar.

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