Experience instant transformation with our Volumizing Rosemary & Biotin Shampoo, formulated with NaturePep® Amaranth clinically tested to reduce friction while boosting fullness and shine after just one wash. With continued use over 10 applications, watch your hair thicken from within. This invigorating blend pairs rosemary extract with strength-building Biotin to promote the appearance of healthy, vibrant hair. Perfect for fine, limp, and delicate strands, it cleanses and volumizes without the dreaded weigh-down effect—giving you the bouncy, luscious locks you've been dreaming of.¹

• Formulated with NaturePep® Amaranth, a naturally derived peptide, to immediately boost fullness and shine, while thickening hair from within after 10 uses¹
• Infused with rosemary and Biotin to help support stronger-looking, healthier hair
• 86% Bio-based formula
• Free of parabens, phthalates, silicones, SLS & SLES 
• Made in USA, cruelty-free, color-safe
• Fully recyclable packaging and made with PCR (post-consumer recycled) material 

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.

Ingredients: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Amaranthus Caudatus Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Biotin, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Hydroxyethylcellulose, Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Camphor, Lavandula Oil/Extract, Linalool, Linalyl Acetate, Pinene, Vanillin.

 Fragrance: Sweet Lavender + Rosemary

Product Specifications: 12oz