• Formulated with rice water to repair damaged hair follicles & prevent split ends
• Rice Protein has been shown to increase hair volume by 20% after 5 washes*
• Gives you a nourishing cleanse to encourage overall hair length & density 
• Boosts shine in dull, dry hair
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
• Safe for Color-treated hair
• Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner.
• Made in the USA, Vegan, Cruelty Free, Leaping Bunny Certified
• *based on TRI-K Rice Tein NPNF study after 5 washes
• 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines

How to Use: How to achieve salon-quality results: Wet your hair; rub bar between hands into a rich lather or “paint” directly onto your scalp. Massage with fingertips, then rinse & repeat as desired. Pro tip: Pair with our Beauty Bar Bag.

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.

Ingredients: Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Rice Protein, Natural Fragrance*, Iron Oxide**

*Natural fragrance derived from plants. **Natural color. Free of parabens, phthalates, silicones, sulfates, & artificial fragrance

 Fragrance: White Tea & Mandarin